Why Most Marketing Dollars Go To Waste

The ‘Marketing Hammer’ analogy, and why it is that one, two and three-hit attempts mostly fail.

Photo by Glen Carrie on Unsplash

Imagine 100 nails standing tall in a plank of wood before you.

Your goal is to fully secure as many nails as possible, with a limited number of hammer swings. As it happens, you only have time for 100 swings.