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Gerrard Lipscombe
Gerrard Lipscombe

208 Followers

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Published in

The Startup

·Pinned

Why Personal Analytics Will Guide This Decade’s Creator Economy

Start leveraging those rich data sets you’re already collecting — In the creator economy, personal performance and business performance are uniquely linked. When you sleep in, business opens late. When you write for 6 hours, your business receives 6 hours of productive inputs. When you take care of your health and wellness, your business’ employee engagement (i.e. your engagement) is…

Creators

8 min read

Why Personal Analytics Will Guide This Decade’s Creator Economy
Why Personal Analytics Will Guide This Decade’s Creator Economy
Creators

8 min read


Published in

Mind Cafe

·Pinned

A Creator’s Guide To Self-Sabotage

7 techniques for demotivating and generally giving yourself a hard time. — Let’s try a thought experiment. Imagine yourself tasked with infiltrating the life and actions of a solo creator. It could be anyone. A popular, well-known author. An up-and-coming artist. A niche community YouTuber. Now let’s imagine that, for whatever reason, you have it on good authority they’re a dangerous agent…

Writing

7 min read

A Creator’s Guide To Self-Sabotage
A Creator’s Guide To Self-Sabotage
Writing

7 min read


Published in

Better Marketing

·Pinned

Why Every Successful Creator Is Also a Data Scientist

A 7 step process for data-driven creators — The modern creative landscape is digital. Every blog post, podcast episode, Instagram story, and YouTube video leaves its unique digital footprint — and with it, a parallel stream of data flows from each day’s activities, waiting to be mined and put to use. Depending on the publishing platform, many of…

Creator Economy

9 min read

Why Every Successful Creator Is Also a Data Scientist
Why Every Successful Creator Is Also a Data Scientist
Creator Economy

9 min read


Published in

Better Marketing

·Oct 10, 2022

Notion Just Made Customer Journey Mapping 10 Times Richer

And the best part is you can start from this very template… — Customer journey maps encompass most of what matters to a business. At bottom, they aim to make a few very critical things crystal clear: A) What your customers really want; B) Where they are, currently, on their way to getting those things; and C) Which steps are needed to get…

Marketing

8 min read

Notion Just Made Customer Journey Mapping 10 Times Richer
Notion Just Made Customer Journey Mapping 10 Times Richer
Marketing

8 min read


Published in

Better Marketing

·Mar 30, 2022

How To Compose Dynamic Creative Briefs in Notion

Because… why are we still using Word docs, again? — A well-written creative brief can be the difference between a delightful collaboration and an overly-drawn-out, costly, and unsatisfying project. And in 2022, there’s really no reason for creative briefs to look exactly as they did 20 years ago. That is…

Productivity

6 min read

How To Compose Dynamic Creative Briefs in Notion
How To Compose Dynamic Creative Briefs in Notion
Productivity

6 min read


Feb 18, 2022

Disposable And Indisposable Content

Battling noise as the norm. — One of the great challenges of modern, digital life is to protect a vacuum in the mind. To intentionally battle for a bordered area of dedicated, empty silence, amongst a world that is constantly humming. In a mental vacuum, the meaningful is pulled forth, irresistibly. And it is in the…

Technology

3 min read

Disposable And Indisposable Content
Disposable And Indisposable Content
Technology

3 min read


Published in

You Are Your Business

·Feb 3, 2022

9 Ways To Build A Profitable Digital Product in 2022

Be strategic about delivery and format, not just the content inside. — It isn’t far down the rabbit hole of digital product building that we bump into the question: “What type of product could I actually build?” ‘Could’ eventually turns into ‘should’, and soon enough we find a form to sink our product building teeth into. But before rushing to find the…

Startup

10 min read

9 Ways To Build A Profitable Digital Product in 2022
9 Ways To Build A Profitable Digital Product in 2022
Startup

10 min read


Published in

Better Marketing

·Jan 12, 2022

How To Name A Product Or Brand In 9 Steps

A framework to hone in on gems, while avoiding the awkward and all-too-abstract. — Naming is a fascinating process. For a period in my freelancing career, I was so fascinated by the psychology and creativity behind successful names that I pinned myself as a naming specialist. I would read up on the frameworks, study use cases and for a good 6 months I only…

Startup

6 min read

How To Name A Product Or Brand In 9 Steps
How To Name A Product Or Brand In 9 Steps
Startup

6 min read


Published in

You Are Your Business

·Jan 3, 2022

How To Set Your Rates As A Freelancer [3 Scenarios]

Use this Freelance Rate Calculator to explore how much you should be charging per hour for your work, your freelance day rate, and plenty more. — Pricing is one of the most underrated skills of running a freelance or client-based business. It’s literally the fastest and simplest way to double (or cut) your earnings in under 5 minutes. Building a 100% universal freelance rate calculator is impossible, since rates are derived from the value of services…

Freelance

5 min read

How To Set Your Rates As A Freelancer [3 Scenarios]
How To Set Your Rates As A Freelancer [3 Scenarios]
Freelance

5 min read


Published in

You Are Your Business

·Dec 20, 2021

Notion Is The Only Content Calendar You Need For 2022

Free content calendar template linked. — Content planning is easy to get lost in. From repurposing across channels to targeting the right keywords; it’s often far easier to simply ‘wing it’ than to setup a dedicated content plan for success. Part of the difficulty comes from the tools we have at our disposal. Reduce the friction…

Business

10 min read

Notion Is The Only Content Calendar You Need For 2022
Notion Is The Only Content Calendar You Need For 2022
Business

10 min read

Gerrard Lipscombe

Gerrard Lipscombe

208 Followers

I explore no-code tools and concepts for a new generation of solo business owners. Working on it @ landmarklabs.co

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